RSNA Interview with Jordan Lister: How to Scope Business Needs with New Tech


Business needs in a medical imaging workflowYou’ve seen the future in health care technology coming out of RSNA. Now, you’re motivated to learn more and possibly invest in the tools you witnessed on the showroom floor. How can you keep any new investments in scope with your business needs?

In an interview with Health Data Management’s Tracy Granzyk on the RSNA floor, McKesson Director of Business Development Jordan Lister outlined why it’s increasingly important for radiology leadership to weigh timing, resources and long-term objectives as they seek new advancements.

New tools like 3D mammography and cardiac DWI were popular discussions coming out of RSNA 2015, but some attendees were left wondering how these tools can ultimately improve their medical imaging workflows.

In the interview, Lister identifies three priorities that radiology leadership should address when seeking new technologies to address their workflow needs.

1. Compare long-term changes against immediate concerns

Lister argues that providers should refrain from adopting new technologies to solve singular problems. Instead, they should assess department-wide business needs, potential outcomes, and the impact to current workflows.

“We often hear from our customers where they’re making really rapid decisions in buying technology, or trying to buy something to solve an immediate problem,” Lister said.

“Technology may be an enabler [by itself], but it’s actually more about the people who are using that technology, how they’re using it, and why they’re using it. What are some of the goals and objectives of adopting that technology?”

2. Identify the benefactors beyond the patient

With the wide variety of internal stakeholders present in a health care setting, Lister notes that it’s increasingly important to consider the effects of adoption beyond the patient’s perspective.

“With health care as we know, there are so many stakeholders, and it’s really important to understand the net benefit of this beyond just the patient, and how we can best provide the greatest outcomes for them,” Lister added.

Radiology leadership can serve these stakeholders by answering the following questions. How will the new technology impact:

  • payment and reimbursement models for administrators?
  • patient safety protocols for nurses?
  • imaging hardware operations for technologists?
  • interpretation of images for radiologists?
  • storage of legacy files for IT specialists?

3. Become more outcome-focused

In his conversations with customers at RSNA, Lister noted that many are transitioning from a process-focused mindset to an outcome-focused one, and he is especially optimistic about how that shift can improve the quality of care.

“I’m seeing customers talking more about the outcomes they’re trying to get,” Lister said. “Often, we deal with customers who are looking for technology to [address] a certain problem, […] but really now it’s about them identifying what is the true outcome.”

When it comes to adopting new technology, it’s important to weigh immediate concerns against a fundamental change in your imaging workflow. Discover how McKesson can help you drive efficient, predictable workflow processes with Conserus Workflow Intelligence™. Need assistance optimizing your radiology investments? Learn about McKesson Medical Imaging Professional Services.

Leave a Reply